Unnat Bharat Abhiyan (UBA) - BBK DAV College for Women, Amritsar

Unnat Bharat Abhiyan (UBA)

Unnat Bharat Abhiyan (UBA)

About UBA

As foreseen by Mahatma Gandhi in his seminal work, ‘Hind Swaraj’, the western developmental paradigm, based on centralized technologies and urbanization, has given rise to serious problems like increasing injustice (leading to crime and violence), and climate change due to rapid ecological degradation. To ameliorate these problems, it is necessary to promote development of rural areas in tune with Gandhian vision of self-sufficient ‘village republics’, based on local resources and using decentralized, eco-friendly technologies so that the basic needs of food, clothing, shelter, sanitation, health care, energy, livelihood, transportation, and education are locally met. So far, our professional higher education institutions have largely been oriented to cater to the mainstream industrial sector and, barring a few exceptions, have hardly contributed directly to the development of the rural sector. Unnat Bhārat Abhiyān (UBA) is a much needed and highly challenging initiative in this direction.


Unnat Bharat Abhiyan is inspired by the vision of transformational change in rural development processes by leveraging knowledge institutions to help build the architecture of an Inclusive India.


The Mission of Unnat Bharat Abhiyan is to enable higher educational institutions to work with the people of rural India in identifying development challenges and evolving appropriate solutions for accelerating sustainable growth. It also aims to create a virtuous cycle between society and an inclusive academic system by providing knowledge and practices for emerging professions and to upgrade the capabilities of both the public and the private sectors in responding to the development needs of rural India.


  • To build an understanding of the development agenda within institutions of Higher Education and an institutional capacity and training relevant to national needs, especially those of rural India.
  • To re-emphasize the need for field work, stake-holder interactions and design for societal objectives as the basis of higher education.
  • To stress on rigorous reporting and useful outputs as central to developing new professions.
  • To provide rural India and regional agencies with access to the professional resources of the institutions of higher education, especially those that have acquired academic excellence in the field of science, engineering and technology, and management.
  • To improve development outcomes as a consequence of this research. To develop new professions and new processes to sustain and absorb the outcomes of research.
  • To foster a new dialogue within the larger community on science, society and the environment and to develop a sense of dignity and collective destiny.

UBA at a Glance in Our Institution 

  • The college was awarded Unnat Bharat Abhiyan project in 2019.
  • On the successful completion of village and baseline survey, the college was granted seed money for assistance of adopted villages, which was successfully utilized.
  • The college has also submitted the action plan for next five years under UBA. The college is constantly working and striving to achieve the projected goals.

Main focus of our activities is on:

  • Women empowerment
  • Entrepreneurship and skill based activities
  • Water conservation
  • Tree plantation
  • Awareness programs (Cleanliness, Health and Hygiene, Environment Conservation, Digital Awareness, Female foeticide, Beti Bachao Beti Padao, Drug Abuse, Stubble Burning, Career Counseling, Benefits of Millets, Ban on Single Use Plastic)
  • Time to time survey for the identification of problems of adopted villages.
  • Collaboration with NGOs as well as government organizations for the betterment of the community and society at large.

Adopted Villages under UBA

  1. Malawali
  2. Tabowali
  3. Gumtala Sub-urban
  4. Meerakot Kalan
  5. Meerakot Khurd

Members of Committee for Unnat Bharat Abhiyan

ChairpersonPrincipal Dr. Pushpinder Walia
ConvenorsMs. Surbhi Sethi
Dr. Sushil Kumar
Co-ConvenorsMr. Hardeep Singh
Ms. Priya Sharma
Dr. Nidhi Aggarwal
Advisory for BudgetMs. Rajni
Dr. Neetu Bala
CoordinatorsDr. Palwinder Singh
Dr. Sahil Gupta
Ms. Sumera Chhabra
Ms. Ravinderpal Kaur
Technical AssistanceMr. Sher Singh Rawat